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We get the scoop on how to best prepare and enjoy tea. We of course get specific about his brand’s unique selections, sourcing and procuring the pristine ingredients that Art of Tea is known for, the details behind tea blending, and the story behind his decision to finally add wellness teas to the Art of Tea collection. Steve talks about the communication secret. He talks building his brand, how he turned his once underground brand into a big business, his brand mission, the keys to hiring, and his team and how they operate -all with a dose or two of some very valuable advice. We discuss how travel has shaped his experience and perspective, his love of learning, and some of the most interesting people he’s met along the way. He shares how tea borrows from wine appreciation, the specific way in which he taught himself how to be an entrepreneur, surrounding himself with sages, life shifts, being an explorer, and his opinion about a “one silver bullet approach” to wellness. Here on episode 94, we talk to Steve about being ahead of his time. After five years of creating and teaching sold out blending programs for the World Tea Convention, the industry deemed Steve a Master Tea Blender. He stepped up what we’d long come to accept from the tea market, and made a huge mark on the industry. What came next was Steve’s next-level approach to tea sourcing, blending, and drinking. Steve’s educational journey in Ayurveda led to travel, and travel led to tea.
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Visit the world of Art of Tea on the brand’s website, and there it is-art in all the products, art in all the storytelling, art in all the details: art is all around you. Integrity, purpose, and deep care are steeped into everything they create and do. The Art of Tea company, founded by Steve Schwartz, is perfectly named.
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